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Influencer Marketing Hub (2020). Influencer marketing benchmark report. Retrieved from https://influencermarketinghub.com/influencer-marketing-benchmark-report/

Deloitte (2020). Digital media trends survey. Retrieved from https://www.deloitte.com/us/en/pages/consumer-and-industrial-products/articles/digital-media-trends-survey.html willtilexxx240120sonnymckinleyoverduexxx exclusive

The rise of exclusive entertainment content has had a significant impact on popular media. Traditional television networks and cinemas are no longer the only gatekeepers of entertainment content. Streaming services have democratized access to entertainment content, allowing audiences to consume content on their own terms. Influencer Marketing Hub (2020)

The entertainment industry has always been driven by the quest for exclusive content. In the past, this meant securing the rights to broadcast popular TV shows and movies on traditional television networks or in cinemas. However, with the advent of streaming services such as Netflix, Hulu, and Amazon Prime, the definition of exclusive content has expanded to include original series, movies, and documentaries created specifically for these platforms. Digital media trends survey